The biggest thing about you messing up your digital promotional campaigns is that once you are over the whole thing, you will have learnt some very valuable lessons that you will never repeat again. Here are some of the biggest fails that have ever taken place owing to mistakes that are seemingly very simple. However, when things went wrong because of such situations, the brand had to take the fall. See if you can jump through these loops as well.
The Boss Is Not Always Right
There is a reason that you have been hired. It is because the boss cannot be omnipresent and be knowledgeable about everything. Their input is very important and you cannot ignore it, but they will not be held responsible for any mishaps that come out of the wrong digital media strategy or campaigns that have been implemented. That person will be you. One good example is where they ask you to do something because they think that that’s right and it is what they want like over spending on PPC and campaigns whereas you know that the return of investment will be zero or low. In this case you can take their input in but do not be afraid to speak up and show evidence for what you are saying. Achieve the goals that are right based upon your knowledge. If you so wish and your company agrees to it, work with an entity like First Page where you can get some professional help.
Do Not Get Into Anything That Is Negative PR
Fake social media endorsement is very easy to see from about ten miles away. If a certain brand has a large amount of followers and seems like they are almost too good to be true, chances are that they actually are. Go organic as much as possible, even though it is much tougher. There are many instances where companies have looked into gaining likes and followers on social media by buying them out. This is not good from the brand and genuine customers will stay away from you.
Use Translation Services with Care
Translation services are constantly evolving. It seems to be getting better day by day, but it happens mostly for the most commonly used languages only. For the more obscure languages this is still very under developed and can produce some rather hilarious statements that can actually damage your brand. After all who wants to buy from an entity that cannot make sense in their sentences right? So always be careful and be smart and double or even check ten times before going ahead.